When marketers aren’t talking about authenticity, they’re talking about the need to gather first-party data. A new campaign from Bombay Sapphire, which launched on Wednesday with spokesperson and “Elvis” director… Continue reading »
The post Bombay Sapphire – And Baz Luhrmann – Toast First-Party Data With A New Brand Campaign appeared first on AdExchanger.
More Stories
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Raine & Horne reshapes NZ real estate