Because of signal loss, brands don’t have many great options to measure the impact of their digital marketing. But incrementality measurement, although often a lengthy and time-consuming process, can be transformative, especially when companies first try it. Just look at leather handbag brand Hammitt, which was able to cut its spend by 30% – and… Continue reading »
The post The Big Story: Incrementality Measurement Makeover appeared first on AdExchanger.
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