Unilever’s Plan For Embracing Data-Driven Innovation

Unilever is three months into a major structural reorganization and still early in a years-long plan to reshape its company around new marketing and distribution channels. It’s Aaron Sobol’s job to help lead that charge on the media front. Sobol is Unilever’s head of media investment and partnerships. He joined the CPG giant last year… Continue reading »

The post Unilever’s Plan For Embracing Data-Driven Innovation appeared first on AdExchanger.

AdExchanger