MELBOURNE, Friday: GroupM’s New Zealand agencies and their clients will be able to monitor and verify digital and static out-of-home campaigns in near real time, following an agreement with Seedooh to provide third-party verification.
The platform is fully integrated with New Zealand out-of-home companies’ content delivery technology, enabling it to measure and verify every play on more than 1000 digital screens across the country.
AU-based Seedooh ceo Tom Richter says New Zealand is a fast-maturing OOH market.
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