November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku Tops 65 Million Active Accounts, but Advertising Revenue Struggles

Despite adding 2.3 million active accounts in the third quarter, Roku is still experiencing a slowdown in TV advertising spend, a trend that’s plagued the larger industry landscape. Roku reached 65.4 million active accounts in the third quarter, which is a 16% year-over-year increase and up from the 1.8 million it added last quarter. Streaming…
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