Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands’ media plans. According to BCG Partners, the global retail media market is set to hit $ 100 billion by 2026, capturing 25% of all digital ad spend. That’s why Publicis Groupe has announced a joint venture with one of Europe’s largest supermarkets: Carrefour…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform