December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Elon Musk Believes Twitter Paywall Will Solve Advertisers’ Brand Safety Concerns 

Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others. Advertisers are increasingly concerned about Musk’s definition of free speech and how…
Adweek Feed