November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Streaming Sports Is In Desperate Need Of Standardized Measurement

As long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to advertisers. But the sports industry is now also looking to participate in high-growth areas, including streaming video and connected TV. And major streaming-first platforms are giving broadcast a run for its money, writes Scott Sottile, chief revenue officer at Unruly.

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