November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCUniversal Partners With Top Brands to Transact on New Currencies

NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More than 10 top brands–including General Motors, Marriot Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair–across all major holding companies have signed on to the Currency Council, and will transact with NBCUniversal using new currencies. “These innovative…
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