May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mattel Debuts New NFT Marketplace to Turn Toys into Digital Collectibles

Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching a platform called Mattel Creations this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The…
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