The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new DOOH-specific guidelines and technical resources for real time bidding in
The post Updated OpenRTB Standards Are Simplifying Programmatic Digital Out Of Home appeared first on AdExchanger.
More Stories
Dentsu Aotearoa celebrates HRNZ Award wins
Tens of Thousands In Ad Revenue Lost in Google Ads’ Weekend Outage
McDonald’s NZ launches That’s how we Macca’s campaign celebrating Kiwi connections