The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new DOOH-specific guidelines and technical resources for real time bidding in
The post Updated OpenRTB Standards Are Simplifying Programmatic Digital Out Of Home appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle