TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience panels, which rely on a smaller group of people that
The post VIZIO Builds A Measurement Panel With ACR Data appeared first on AdExchanger.
More Stories
For Most Brands, Tariffs Are Scary. American Giant Sees a Marketing Opportunity
Trump’s Tariffs Will Make AI Costs Soar, But Adoption Won’t Slow
Hershey Will Break Into Hollywood as Founder Gets the Biopic Treatment