November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Growth of Retail Media: Unveiling the Opportunities and Challenges 

Retail media is expected to exceed $ 50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media…
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