November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box

Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad

The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.

AdExchanger