Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad
The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.
More Stories
EssenceMediacom’s should’ve gone to Specsavers moment with new OOH ad
A Teddy Bear’s Dreams Are Dashed in Sandy Hook Promise’s Gut-Punching Ad
Secret Sounds Connect rebrand new chapter in agency’s evolution