Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad
The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist