May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Answer the Call of Duty, Get Free Meals at Burger King

In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired “hack” was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision’s Call of Duty: Modern Warfare…
Adweek Feed