May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Nabs NFL Sunday Ticket Package, Ending DirecTV’s Three-Decade Run

The NFL’s coveted Sunday Ticket package has a home in streaming for the first time. Google and the NFL reached an exclusive multiyear deal to bring all out-of-market Sunday afternoon NFL games broadcast on Fox and CBS to YouTube TV and YouTube Primetime Channels. The subscription-only Sunday Ticket package has been with DirecTV since 1994….
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