In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO
The post SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability appeared first on AdExchanger.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most