Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like...
Year: 2022
AUCKLAND, Wednesday: The Comms Council has announced that entries are now open for the 2022 Aotearoa Effie Awards (held in...
Ebay is buying non-fungible token (NFT) marketplace KnownOrigin in a bid to broaden its inventory of collectibles into the virtual...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its...
AUCKLAND, Wednesday: Boutique Kiwi production agency The Bakery, celebrating one year in business, after starting up during the Covid-19 lockdown...
While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to...
In the recently launched campaign for TVNZ+, Dentsu Creative and Sweetshop’s Damien Shatford have delivered an entertaining look at the...
The kids are not alright. As expected, this year's Cannes Lions festival has been rife with colorful beachside activations, invitations...
WELLINGTON, Wednesday: The New Zealand Police – with Wellington agency Wrestler – is launching Puhikura, its latest recruitment campaign. For...
The minimum age to use Instagram in most countries is 13, but it has been established for years that many...