Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like TV. But gamers can be protective of their digital spaces and tend to be wary of brands that try to inject messaging into what they see as their refuge from other ad-saturated environments. That’s why… Continue reading »
The post PepsiCo Prioritizes Publisher Partnerships Over Programmatic For In-Game Marketing appeared first on AdExchanger.
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