Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party...
Year: 2022
Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world's most admired companies...
Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
Business directory and crowdsourced review forum Yelp teamed up with data-driven technology solutions provider Hazel Analytics to expand its coverage...
While small businesses have endured major economic setbacks since the start of the pandemic, survival has become especially difficult for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging...
AUCKLAND, Wednesday: North Shore indie creative shop Hello has devised a campaign to introduce Hell’s Impossible Burger Pizza to its...
Meta will consolidate its Ad Topics and Interest Categories controls into a single Ad Topics control starting April 11. The...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
HAMILTON, Today: Globox digital billboards has expanded with the appointment of lead strategist Mark Jamieson, who joins from MediaWorks where...