World Wrestling Entertainment teamed up with Snap Inc. on two activations for WrestleMania 38, which will take place Saturday and...
Year: 2022
CHRISTCHURCH, Tuesday: Lee Parkinson has returned to independent central city agency Plato Creative as strategy director, bringing 20 years of...
As consumers become more concerned about their privacy and what brands are doing with their data, first-party data is playing...
HONG KONG, Tuesday: Bestadsontv guest judge John Koay has selected FCB NZ’s Waka Kotahi/NZTA Road To Zero as the best...
YouTube will sunset the once-popular targeting tool called Maximize Lift bidding. The tool helps marketers target users who are not...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The Unions “Prestige doesn’t pay the...
PALMERSTON NORTH, Today: The International Cricket Council has appointed billboard exponents Go Media and NZME as official local promotional partners...
A global independent study from the World Federation of Advertisers (WFA) and Nielsen has found people of all ages aren't...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
AUCKLAND, Today: FCB NZ is adding to its offering by launching FCB/SIX – a creative data agency first started in...