Seller-Defined Audience Is Better Than Google Topics. Here’s Why

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, VP of data, identity and ad tech at News Corp.  Recently, Google introduced Topics API, a proposal for interest-based advertising. While Topics is a significant improvement from Google’s initial idea, FLoC, there… Continue reading »

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