May 12, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Despite Regulator Concerns, Minors Aren’t Bombarded by Alcohol Ads

A global independent study from the World Federation of Advertisers (WFA) and Nielsen has found people of all ages aren’t exposed to a high number of alcohol ads online, despite recent scrutiny around how booze brands target consumers on digital platforms. Using AI technology, the research uncovered a total 0.82% of all ads seen by…
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