November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Discovery and VideoAmp Reach Deal for Audience Measurement

Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company’s sports, news, lifestyle and entertainment portfolio. Between the lines The deal comes following the completion of Warner…
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