April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Twitter Reverses Its Ban on Political Ads

In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads “in the coming weeks” and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage…
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