November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Blockbuster-Era Law Behind Connected TV’s Transparency Problem

CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast from the days of linear TV buying against program guides.

The post The Blockbuster-Era Law Behind Connected TV’s Transparency Problem appeared first on AdExchanger.

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