The days between Christmas and New Year’s Eve are known for sleeping, eating and losing track of time. It’s also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones. Q5, the adspeak for this period, is elastic, with some marketers saying it stretches…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Clock Runs Out On TikTok, As App Goes Dark In US
Digital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social
As Supreme Court Upholds TikTok Ban, Creators Fret About The Future