How Nonalcoholic Brands Amped Up Collaborations for Dry January and Beyond

Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer called Boisson. She also fusses over a window display filled with flowers, fruit and glassware on a table set for an upscale cocktail party. While the famous pop singer playfully refers to herself as “the…
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