Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple’s privacy changes started to cripple social platforms’ ability to execute targeted advertising, tech companies faltered–but Google seemed to be insulated. A mainstay of digital ad plans for decades and less vulnerable to identifier deprecation as an intent-based media,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down
Trump Grants TikTok a Second 75-Day Extension, Pushing Deadline to Mid-June
Reinventing Retail for Gen Z: Stacy Doren’s Vision for Journeys