November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Reports Decreased Ad Revenue Amid Looming Advertiser Pullback

Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple’s privacy changes started to cripple social platforms’ ability to execute targeted advertising, tech companies faltered–but Google seemed to be insulated. A mainstay of digital ad plans for decades and less vulnerable to identifier deprecation as an intent-based media,…
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