November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Real Ways Synthetic Data Is Changing Advertising

Data is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it’s evolving data privacy regulations or third-party cookie deprecation, access to high-quality data–data that’s clean, well structured and free of bias–is a challenge for marketing organizations. As data becomes increasingly difficult to collect, store and activate,…
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