The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges.
The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges.
The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger.
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