Social media and OOH ‘natural soulmates’

AUCKLAND, Today: Despite their differences, social media platforms and out-of-home media are natural soulmates, researchers discovered in a major US study.

The OAAA Harris Poll (reported via Phantom Billsticker’s Phan Mail) revealed that social media users regularly see out out-of-home advertising in their feeds.

“One is tiny and lives on screens. The other is large and most often found outdoors.”

• TikTok users lead in reporting that they frequently notice out-of-home ads while on the platform (82%).
• Instagram and Facebook are close behind (81% and 80%, respectively).
• More than three-quarters of Snapchat and Twitter users say they often see out-of-home ads in their feeds (78% and 76%, respectively).
• Millennials are the group most likely to post images of out-of-home ads in their social media profiles.

“One is tiny and lives on screens,” comments today’s Phan Mail. “The other is large and most often found outdoors.”

• The report is behind a paywall but you can get the gist here
• 0800phantom.co.nz/coll-page-section/phan-mail