November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Agencies Adopt a Cautious Approach to Gathering Metaverse Data

As privacy laws expand to the next iteration of the internet, or Web3, marketers need to have consumer safety top of mind, especially around immersive technology such as the metaverse. “State privacy laws will cover the metaverse to the extent that they cover personal data,” said Jameson Spivack, senior policy analyst, immersive technologies, Future of…
Adweek Feed