The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google,...
Month: April 2023
Shotover, a creative content and production agency, has collaborated with rental brand JUCY to launch a new campaign that is...
Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying...
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team's wacky,...
Just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and...
With a mostly silent response to marketer outrage after an outage, Meta has lost the pulse of its customer base....
The folks behind Tubi's viral Super Bowl campaign have teamed up once again--this time appealing to fellow marketers. Fox-owned AVOD...
Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting...