Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1
The post WPP Does Not Fear Generative AI appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1
The post WPP Does Not Fear Generative AI appeared first on AdExchanger.
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