December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can Tech Vendors Be Stopped From Monetizing Contextual Signals Without Publisher Consent?

Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.

The post Can Tech Vendors Be Stopped From Monetizing Contextual Signals Without Publisher Consent? appeared first on AdExchanger.

AdExchanger