November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Ads Is Fully Ditching Rules-Based Attribution; The Costs Of Targeting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode

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