Socialites NZ wins offshore restaurant chain’s social media business

AUCKLAND, Today: NZ agency Socialites has been engaged by Seagrass Boutique Hospitality Group, an international restaurant brand with locations in Australia, the UK, South Africa and United Arab Emirates, to manage their social media.

Socialites performance director Nick Fleming said: “As a social media specialist, Socialites is thrilled to have the opportunity to work with such an innovative and dynamic company.

“Socialites will bring the essence of Seagrass BHG to life on social media, and deliver commercial business results by leveraging the expertise of the Socialites media team.

“Seagrass’ wide range of restaurants, include The Meat & Wine Co Australia; The Meat & Wine Co United Kingdom; Ribs & Burgers Australia; Ribs & Burgers Grillhouse; Italian Street Kitchen Australia; Hunter & Barrel Australia, Hunter & Barrel UAR, and 6HEAD Australia.

“We are incredibly impressed with Seagrass’s attitude to leaning into media, technology and data.”

“This latest development is a significant step towards even greater global opportunities and a new chapter of growth and achievement for both Socialites and Seagrass.

“Socialites is headquartered in Auckland and is a global independent creative group comprising of Socialites, Magnesium, The Social Club, Media X, People of Influence, and Flying Tiger.

“We are incredibly impressed with Seagrass’s attitude to leaning into media, technology and data. Overlaying our expertise will help cement the groups’ presence across all its brands around the globe and build solid foundation to continue its future commercial success.”

Seagrass appears to have no outlets in NZ.

• socialites.co.nz
• seagrassbhg.com