April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Wānaka-based indie agency The Film Crew relaunches as Bunker Street Film Co.

Today marks the official launch of Bunker Street Film Co., which is the new name and brand of the production company previously known as The Film Crew, based in Wānaka.

Joe Murdie, Managing Director and Lead Cinematographer of Bunker Street Film Co. and Bunker Street Studios says this move has been on the cards for some time.

“We knew that our purpose had evolved from what we set out to do in the early days as a local video production company, and that it was time for a new direction and a new brand.”

Bunker Street partnered with the talented Britt Davies of Studio Waru for the creation of the prohibition-era inspired design and branding.

“It has been awesome to work with Erin and Joe on the realignment of their brand strategy and the visual identity,” Davies says.

“Connecting brand to purpose, people to kaupapa, and hearts to narrative has been an exciting process to be a part of.”

The Company’s local studio for hire, The Studio Space, will also be soon getting a brand refresh, and will be operating as Bunker Street Studios. Opening the space two years ago during Covid times was a bit of a whirlwind but it has hosted a raft of projects, from casting sessions to workshops for newbies to the film industry, to film screenings and movie premieres, as well as product launches and of course many local film and photo shoots, with clients traveling from throughout the South Island to use the space.

“We are genuinely pumped on being a part of the local industry here,” says Anna McConville, Production and Studio Manager. “Whether this be through the studio and creating a space for like-minded people or collab-ing with others on projects. If it means more stories can be shared, then we’re here for it.”

The origin story behind the Bunker Street name is a lovely tale that owners Joe and Erin will happily share over a dram or two of whiskey, even more so if there is a roaring fire nearby.

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