Gen Z is top of mind for most marketers, but Beck’s built its latest campaign around excluding them. The beer brand collaborated with agency AKQA to release Beck’s 70+, a limited-edition brew designed for seniors. Beck’s claims to be the most bitter mainstream beer in Brazil, but as people age they lose some of their…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run