The most interesting nuggets coming out of the NewFronts presentations this week are candid moments that reflect the debate raging between broadcasters, ad buyers and alternative measurement providers looking to
The post TV Measurement Drama Leaks Out At The NewFronts appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index