Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Stuff Group brings new leader for North Island on board
Telemundo Arizona Names Evening Co-Anchors
TBWA\ New Zealand event provides insights into the future of sport