Ad-tech business The Spec Sheet launches in NZ

After a successful launch in Australia in late 2021, and a period of rapid growth, ad-spec business The Spec Sheet has now expanded into New Zealand.

The Spec Sheet launches in New Zealand with the support of a vast network of local and global media partners, including TVNZ, NZME, Go Media, JCDecaux, Lumo, Stuff, and Mediaworks to name a few.

The New Zealand office is headed by Nick Howie, who also serves as The Spec Sheet’s Head of Media and Sales. With over 17 years of experience in the industry, Howie possesses extensive knowledge of the media and marketing landscape in New Zealand. Before joining The Spec Sheet, he spent more than five years as TVNZ’s Head of Trading.

Founded by former Special Group talent Sharon Gray and Jesse McLallen, The Spec Sheet was built to help media owners, media agencies and creative agencies solve a problem that has plagued the industry for decades. Gray, a former digital producer, and McLallen, a former digital creative, created the platform to eliminate errors, cut out the unnecessary wasted time and increase collaboration during the ad spec and material instruction process.

In less than two years, The Spec Sheet has expanded to a client base of over 256+ media owners – including Foxtel, Nine, Ten, Nova, SBS, ARN, and QMS – and now has over 44,000 ad specs, making it the largest verified ad spec database globally. 

Sharon Gray, Co-Founder, The Spec Sheet, says: “We started The Spec Sheet out of sheer frustration. We knew there had to be a more effective, less laborious, and more accurate way of creating, sharing, maintaining and documenting ad specs. And so, The Spec Sheet was born. With the mission of making life easier for media planners, we’ve since onboarded almost every major media owner in Australia, taken our tech to the next level, and hired more than 20 incredibly talented people.

“It’s been a massive journey, but we’ve got real talent in our team, and now a robust and polished product. As we’ve started to work with more and more media owners and agencies who do trans-Tasman planning, we knew that launching in New Zealand was the obvious next step in our journey.”

The Spec Sheet is already working with several clients in Australia who plan across markets, with interest from agencies on the ground in New Zealand rapidly increasing. 

Jesse McLallen, Co-Founder, The Spec Sheet, says: “Since we launched at the end of December 2021, the product has totally reinvented itself. The Spec Sheet is now a fully collaborative, living document that is powered by a library of media owner verified ad specs. It can be shared between all partners. Simply put, we connect media owners, media agencies, creatives and clients, providing an end-to-end solution, saving our customers up to 70 percent of time when they create and share spec sheets.

“Aligning with global media industry players, The Spec Sheet is rapidly scaling and expanding our product suite. We are now proud to include Material Instructions as part of our offering, and we can’t wait to get started in New Zealand. This is just the beginning.”

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