May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Coach Uses AR to Highlight New Tabby Bag Collection

Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company’s AR Mirror and AR Storefront technologies to its Soho store in New York. From May 5 to June 5, shoppers will be able to virtually “try on” eight…
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