May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Vevo Positions Itself as FAST Powerhouse at J Balvin-Headlined NewFront

At Vevo’s NewFront presentation on Thursday, the company offered new bells and whistles without deviating far from the pitch it’s been making to advertisers for several years now: Vevo is a high-reach, brand-safe source of connected TV inventory. The event, held at Sony Hall in New York, featured Latin music artist J Balvin as the…
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