November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Despite Netflix’s Virtual Pivot, Upfront Week’s Other Events Will Remain In-Person

Even though upfront week doesn’t start until Monday, the Writers Guild of America strike is already making an impact on the annual advertising event. Late Wednesday night, Adweek learned exclusively that Netflix abruptly changed its in-person upfront event, originally planned for May 17 at 5 p.m. at New York’s Paris Theater, to an all-virtual presentation….
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