December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox Touts Live News, Live Sports and—Unlike Last Year—a Live Upfront Event

Last year’s upfront week marked the first time in two years that the advertising community had gathered in person. But while all of the other upfront week presenters had live events, Fox’s presentation largely consisted of pre-recorded video. This time around, the company is emphasizing the in-person element for its Monday upfront presentation, showcasing its…
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