May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Unveils 30-Second Select Spots, Pause Ads at Brandcast Event

At YouTube’s upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it’s the best option for reach. “It’s a place where [advertisers] can build their brands because it’s the place people come to watch,” Sean Downey,…
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