Retail media is due for a reality check, according to Max Willens of eMarketer/Insider Intelligence. Willens spoke at the Programmatic I/O conference.
The post Righting The Retail Media Rocket Ship appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Retail media is due for a reality check, according to Max Willens of eMarketer/Insider Intelligence. Willens spoke at the Programmatic I/O conference.
The post Righting The Retail Media Rocket Ship appeared first on AdExchanger.
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